Are You Using Google+ For Your Business?

January 9th, 2012

Here at Gage Personnel, we’ve discussed the importance of social media in your job search. If you haven’t heard, the latest entry into the social media fray is known as Google+ (or Google Plus). Working along with your Google account (which you may use for Gmail, Picasa or other Google tools), Google+ offers a new way to connect with friends, co-workers and other professionals (plus great talent!).

Reviewing the trend of social media in today’s business landscape, it’s only logical to conclude Google+ will have a profound impact on the way you interact with job seekers and clients. As of October 2011, there were more than 40 million users! Let’s take a look at some of the ways Google+ is different than Facebook, and how that impacts you:

  • People already expect you to have a profile. Now that businesses can set up their own pages on Google+, top talent and potential clients expect you to have an active profile. Google+ is the latest tool, and it came out of the box with a clamoring for invites. Now that the floodgates are open, you had better have a profile. If you’re not sure how to set one up and use Google+, here’s an excellent online tutorial to help you get started.
  • Don’t worry about making “friends.” Ever have an awkward moment where you receive a Facebook friend request from someone who isn’t really a friend? Google+ circumvents this issue with “circles.” In your Google+ “circles,” you can organize all your connections. Each circle can have access to different pieces of information. Someone (including job seekers and clients) can add you to his or her circle without permission; however, you can control what these people see.
  • You should still consider privacy. Privacy settings come into play on all social media sites, most notably with Facebook and it’s frequent privacy updates. With Google+, your privacy settings allow you to set certain information as a public “share,” so even someone who isn’t in one of your circles can still keep tabs on relevant information. This can be a great way to include clients, job seekers or current employees, without having to give access to more personal information than you’d like. Google+ blurs the line in our online “worlds” more than any other social media site. Use your privacy settings to your advantage.
  • Google+ is more about “conversations” than “posting.” Facebook and Twitter are excellent resources for sharing information, and the occasional short conversational exchange. Google+ is made for conversations – in other words: relationship-building. “Hangout,” a group video chat function, allows you to speak to multiple friends (coworkers, staff at clients, etc) using your webcam. Hangout doesn’t require additional software like Skype, and is an easy way to assemble multiple people (across different locations), quickly. “Sparks” is the Google+ news function (similar to your Facebook news feed). Use Sparks to share information and stories (and start conversations) with members of your various circles.

For more information about Google+, visit the official Google+ website.

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